8 Types of Executives for Innovation
Over the past few decades working with corporate innovation, I’ve noticed recurring patterns especially when it comes to executive leadership.
True, we shouldn’t put leaders in boxes. But we also can’t afford to ignore the signs. That’s why I created this visual: an overview of 8 types of executives for innovation.
It’s a simple “tool” to help you recognize behaviors, traits, and (in)actions that influence your organization’s innovation capabilities.
By spotting these patterns, you can better understand where your executive team stands and how to move forward with initiatives that strengthen your ability to innovate.
I’m curious: which of these types do you recognize in your organization? Or maybe even in yourself? Feel free to drop a comment.
# No Problem
Best-case scenario: executives who understand innovation and get personally involved.
Hint: Leverage their support to upgrade other key leaders.
# No Need
“We don’t need innovation.” If that’s the belief, you’ve got a deeper issue.
Hint: Understand the mindset. If change isn’t possible, consider walking away.
# No Results
“We tried, it didn’t work.” Past failures lead to present resistance.
Hint: Deliver quick wins, back up with data, and rebuild credibility.
# No Time
“Too busy.” Innovation gets pushed aside by daily demands.
Hint: Integrate with existing priorities—show how everyone wins without adding work.
# No Money
There’s no budget for innovation, capabilities, or execution.
Hint: Shift the focus to people. Show impact. Demonstrate ROI.
# No Walk
They say the right things—but take no real action.
Hint: Test for walk vs. talk. Use respectful confrontation to prompt real commitment.
# No Responsibility
“Not my job. Go ask someone else.” Ownership is missing.
Hint: Innovation is everyone’s responsibility—starting at the top. Align ownership.
# No Clue
“I’ve never been trained in this.” A lack of understanding, not resistance.
Hint: This is workable. Provide support, context, and practical tools.